Local SEO Domination for Dentists

November 15, 2018 Daniel Balaze

In my last post on SEO and Google, we talked about the first two steps to get found online by the people who need you most – those in your community. We went over the age, authority, and quality of your website. Not to mention the importance of staking your claim in all of the directories.

At this point, you’ve got a secure, responsive website and hundreds of citations of extremely consistent NAP data. Now what?

With the first two steps completed, search engines need proof that you exist and that you’re worth recommending to their users. How does this happen?

Local SEO Domination in Dentistry

Step 3: Social Engagement and Reviews

Consistency in social media is key. If you’re never going to tweet, don’t get a twitter account. You need to be active where your patients are active. For most of us, that’s going to be Facebook, Instagram, Google, and Yelp.

Pediatric and orthodontic offices should strongly consider putting content out on Musical.ly and Snapchat.  Twitter and LinkedIn are wonderful for connecting with other professionals. Participate in conversations on social media and search engines will know you’re a real live business.

They don’t, however, have any idea how good you are until you get reviews. Again, consistency is key. Don’t get too hung up on volume.

A consistent stream of reviews, as little as one per week, will do better than a brief campaign that produces the same end volume in a month’s time and quits. Native reviews direct to sites like Google, Yelp, etc. have more weight than those acquired by aggregation software like DemandForce, SolutionReach, or RateABiz.

Also, because of geo-location enabled devices, you can look forward to reviews written away from the office being ranked higher. Ask for them consistently, especially when a patient offers a compliment, and you will see results.

Step 4: Go Forth and Create!

The last step is simple but probably the hardest. Be active!

Build your library of content, whether it’s in the form of blog posts, podcasts, or vlogs. Steady streams of updates send the signal that you are a living breathing organization that deserves to be noticed and recommended.

Always keep the subject focused on what benefits your patients experience. I like to divide my content in equal parts – personal interests, professional interests, office updates, industry updates, and local news. This simple post I wrote in 2017 on conservative dental therapies gets as many views as our “about us” page.

Now go and share with the world how awesome you are and crush the competition while doing it!

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About Author

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Daniel Balaze

Proud to be an alumnus of both the Interlochen Arts Academy and the Cleveland Institute of Music, I was fortunate to perform in many of the great venues in the Greater Cleveland Area. Both as an orchestral bass player, as well as in jazz ensembles and musical theater productions. These days, I focus on creating occlusal and esthetic harmonies. After earning my dental degree from the Case Western Reserve School of Dental Medicine, I completed the entire curriculum at the L.D. Pankey Institue, and earned the honor of Fellow of the Academy of General Dentistry. Currently a Restorative Dentist in Laguna Niguel, California, I am grateful to be practicing alongside my mentor and friend, Dr. Bill Gregg. Click here to learn more about ethical marketing in dentistry.

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Google and SEO for Dentists

November 13, 2018 Daniel Balaze

Gone are the days of feeling good that everyone in your community can find you because you paid a single fee for an ad in the yellow pages.  

Today, you need your dental practice to be visible when people in your area are looking for services like yours. More and more people are using their phones and computers to do this.

The most important change is location specific search results. Your future new patients are looking for a dentist on their mobile devices using Google as their search engine. And – based on where they are physically located at that time, Google will provide the best, most trusted results for their query. That’s right – you will get different results from the exact same search phrase depending on your location.

By understanding these facts, you as a small business owner can leverage your uniqueness in a powerful way. All it takes is four simple steps:

SEO Optimization and Google in Dentistry

Step 1: First and Foremost – Your Website

The first step in improving your local SEO [search engine optimization] has to do with the age, authority, and quality of your website. The longer your website is active, the more trustworthy you become.

Changing domains is a big deal and if you choose a new one, you are essentially starting a new business and developing a new reputation at that point. You can increase the authority of your website by publishing compelling content on a consistent basis.

Make certain your website is usable across all devices and platforms and make sure it is secure. Google’s Chrome browser often won’t display websites without a security certificate.  Do you think their search engine would rank secure sites higher than those that aren’t secure?

Step 2: Claim Your Name

The next step in building trust online is claiming your profiles. The latest recommendation is that you use your email associated with your domain when you do this. Most directories are going to ask for your NAP [Name Address Phone] and website data, your business category, a short description, a more lengthy description, business hours, amenities, accessibility, payment methods, and photos.

My advice is to compile this information first, so that the process is as simple as copy and paste. It is vital that everything is formatted identically within the NAP data across all the directories. Lastly, start with the biggest directories first – Google+, Facebook, MapQuest, Acxiom, Yelp, etc. The smaller directories are carrying less weight than they used to.

In the next post, I’ll talk about the last two steps to local SEO domination.

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About Author

User Image
Daniel Balaze

Proud to be an alumnus of both the Interlochen Arts Academy and the Cleveland Institute of Music, I was fortunate to perform in many of the great venues in the Greater Cleveland Area. Both as an orchestral bass player, as well as in jazz ensembles and musical theater productions. These days, I focus on creating occlusal and esthetic harmonies. After earning my dental degree from the Case Western Reserve School of Dental Medicine, I completed the entire curriculum at the L.D. Pankey Institue, and earned the honor of Fellow of the Academy of General Dentistry. Currently a Restorative Dentist in Laguna Niguel, California, I am grateful to be practicing alongside my mentor and friend, Dr. Bill Gregg. Click here to learn more about ethical marketing in dentistry.

FIND A PANKEY DENTIST OR TECHNICIAN

I AM A
I AM INTERESTED IN

VIEW COURSE CALENDAR