By Edwin A. McDonald, DDS 

It is amazing to me to realize that I have practiced for more than 40 years in a relationship based, fee for service dental practice. Dentistry has become much more complex during that time. What has not changed is the need for human beings to be loved, accepted, significant, understood, and heard. Also, people who have a high value for their health seek high clinical competence and thoughtful patient management.  

Two years ago, I started looking for a partner to continue providing my patients with comprehensive, relationship-based care. (My hands, back, and body had been telling me that it was time to slow down.) My primary goal in this transition was to create a future where the culture of my practice would continue, and the practice would thrive and grow. 

I received a call 18 months ago from my good friend, Dr. Lynne Gerlach. She said: “Mac, I want you to meet Dr. Shawn Luck.” Lynne went on to say, “I interview young dentists every day and I rarely meet people like him.” 

Shawn and I met, and I immediately understood what she meant. After a few more meetings, several phone calls with colleagues that knew Shawn well, and a thorough financial analysis, it was time for “Team Mac” to meet Dr. Shawn.  

Team relationships are critical to a successful transition. Shawn was met with enthusiasm from my team. That meant we could move forward with a detailed agreement that included terms of employment and terms of practice purchase.  

Shawn’s well-grounded character, confidence, enthusiasm, and intelligence were the factors that guided my decision. We both needed what each other had. I needed Shawn’s character, youth, energy, ambition, and strong desire to own a practice. He needed my clinical training, experience, and commitment to be a focused, consistent, and relentless teacher. 

I began communicating the transition with my team and patients a few months before meeting with Shawn. I mailed a formal letter to my patients that said that I saw three to five years of clinical practice remaining for myself. The letter began and ended with a big thank you for their loyalty, trust, and support. It let them know that I was actively looking for a young dentist to partner with who would continue to take care of them. This letter was a huge success with a thank you from almost every patient. A few patients began to schedule pending treatment that had been on their mind. 

We sent a second letter four months later to announce Dr. Luck. We began communicating about his arrival in person with enthusiasm and emailed a digital copy. The main takeaway here is that the transition immediately benefitted from consistent, focused, and abundant communication with all practice stakeholders about what we were planning and hoping for.  

We are in the middle of year one and I am focusing on mentoring Dr. Luck. We are hoping to play the infinite game as we create and pass on opportunities to the next generation. 

My hope for my Pankey Institute colleagues is you will surround yourself with great people that make you better. Build partnerships with them. Build trust at a deep level. Build community. Serve one another. Seek opportunities to pass on the values of relationship-based practice to the next generation. If you invite young dentists into a relationship and repeat the mentoring you received, we can all play this forward. Dr. Shawn Luck has already captured the spirit of wanting to do just that. 

Paul A. Henny, DDS 

Oftentimes, perspective is everything. Our thoughts influence our emotions, and then our emotions influence our behavior. How we view our situation as challenging but surmountable, impossible and insurmountable, or somewhere in-between, influences the outcome itself. 

When challenged with a difficult situation, for example, chronic intra-staff turmoil, how we view the problem makes all the difference in the world. A conclusion of “That’s just the way people are and I can’t change it,” yields a very different outcome than “I’ve got to do something about this right now, because it is holding my practice back.” 

In 1960, Bennet Cerf made a $50 bet with Theo Geisel. Bennet, the founder of Random House Publishing, bet Geisel, already a well-known author, that he couldn’t author a successful book that only had fifty different words. 

Bennet lost the bet because Geisel saw the imposed limitation as a creative opportunity. The outcome was a book that would sell over 200 million copies. He titled it “Green Eggs and Ham.” 

It’s old news that dentistry is rapidly changing—and in some ways not for the better. But if we focus on the negatives, we automatically shut down the creative solution-oriented side of our brain. 

When we are locked into a glass-half-empty mindset, we think the glass will surely be even more empty soon. Einstein, Jobs, Edison, and Tesla avoided such thinking. That’s why they just kept on creating and overcoming seemingly impossible odds along the way.  

Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.”  

Putting on our overall and going to work is precisely how we should approach our challenges. We need to stop ruminating over what we think can’t be accomplished, because chances are quite good that they can be. Failing to do so will cause another day to be lost spinning our wheels instead of moving forward. 

Looking for inspiration and examples of creative opportunities in dentistry? My CoDiscovery book—available on Amazon and in the Pankey Institute’s online store, is full of them.