Know Your Patient: Part 2

December 27, 2017 Edwin "Mac" McDonald DDS

Dr. MacDonald continues Know Your Patient

What is always attractive to quality individuals is the same thing that is attractive to quality patients and the rest of the people in your life. Building strong relationships with your team will have a direct influence on developing good relationships with patients, but first you have to demonstrate attractive leadership qualities.

Delivering Relationship-Based Leadership

To me, the following statements are a safe place to start for attracting and sustaining talented team members:

  1. You, the leader, believe they are important and their role is important and valuable to you.
  2. You view each person as unique, valuable, and worthy of your respect.
  3. They perceive the opportunity for growth and development (both skills and income).
  4. They are given the authority to make decisions and have responsibility for their part of the practice.
  5. They are on a team that can count on one another because they trust each other.

There are many more important aspects, but you get the idea. Your team is an extension of you. A caring high trust relationship between the dentist and their team that is observed and experienced by the patient will help the patient build trust with both. In fact, it is probably the key to the patient trusting you.

Belief & Trust

When we refer a patient to one of the specialists or technicians on our interdisciplinary team, it is made with confidence and conviction. That is possible because we know the doctor or technician and their team very well. We believe in their clinical skills, their integrity, and how they manage our patients.

This is the result of intentionally selecting each specialist and developing a relationship with them and their team. In that process, we have developed a protocol that outlines what we can expect from one another and what each of us is responsible for. We spend time together individually and as teams. They know how much we respect and value what they do. They express the same in return.

Knowing your patient is a model for the nature of your work and how to approach all of the key relationships in living out your WHY. Practicing this way makes dentistry much more rewarding and enjoyable. Enjoying all of the people in my practice world is what I want and how I want to experience my career. Thank you Dr. Pankey and all who have brought this to life for me and for many!

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DATE: April 12 2026 @ 8:00 am - April 16 2026 @ 2:30 pm

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Understanding that “form follows function” is critical for knowing how to blend what looks good with what predictably functions well. E3 is the phase of your Essentials journey in which…

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Edwin "Mac" McDonald DDS

Dr. Edwin A. McDonald III received his Bachelor of Science degree in Chemistry and Economics from Midwestern State University. He earned his DDS degree from the University of Texas Dental Branch at Houston. Dr. McDonald has completed extensive training in dental implant dentistry through the University of Florida Center for Implant Dentistry. He has also completed extensive aesthetic dentistry training through various programs including the Seattle Institute, The Pankey Institute and Spear Education. Mac is a general dentist in Plano Texas. His practice is focused on esthetic and restorative dentistry. He is a visiting faculty member at the Pankey Institute. Mac also lectures at meetings around the country and has been very active with both the Dallas County Dental Association and the Texas Dental Association. Currently, he is a student in the Naveen Jindal School of Business at the University of Texas at Dallas pursuing a graduate certificate in Executive and Professional Coaching. With Dr. Joel Small, he is co-founder of Line of Sight Coaching, dedicated to helping healthcare professionals develop leadership and coaching skills that improve the effectiveness, morale and productivity of their teams.

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Know Your Patient: Part 1

December 11, 2017 Edwin "Mac" McDonald DDS

Knowing your patient beyond their surface structure is essential. It is a process of discovery that is fueled by curiosity. In my view, the critical elements include:

  1. Building trust
  2. Understanding the value and uniqueness of each person
  3. Uncovering the patient’s emotions about their dental health
  4. Facilitating the development of heath, function, and esthetic goals
  5. Exploring what is possible for them

Leadership Through Understanding

Why is this leadership? It is leadership because the practice leader is responsible for defining reality. The reality of what is important and how we act on those foundational beliefs. Those foundational beliefs that we call ‘values’ are the building blocks of our practice culture. That culture is defined by:

  1. What is our WHY? Is our WHY what we reference to make our decisions and manage our practice?
  2. What are the unique rules of behavior in this culture?
  3. How do we spend our time and resources?
  4. What defines success?

Knowing Your Patient

If practicing in a high trust relationship-based culture is what you desire, then knowing your patient is a cornerstone of your practice structure. It can act as a model for the rest of the critical relationships in and around your practice. If this is your culture, then all aspects of your practice are built around relationships.

Next are the relationships with and within your team. I was recently doing a presentation at a major dental meeting in which I was highlighting team roles and responsibilities. From the back of the room a dentist asked me how I attracted quality team members. My answer was simple:

“You have to be attractive to them.”

What I meant was that you have to study the marketplace and understand what the best candidates are seeking. Then, you actually have to deliver it.

To continue reading Part Two..

How do you get to know your patient? 

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Edwin "Mac" McDonald DDS

Dr. Edwin A. McDonald III received his Bachelor of Science degree in Chemistry and Economics from Midwestern State University. He earned his DDS degree from the University of Texas Dental Branch at Houston. Dr. McDonald has completed extensive training in dental implant dentistry through the University of Florida Center for Implant Dentistry. He has also completed extensive aesthetic dentistry training through various programs including the Seattle Institute, The Pankey Institute and Spear Education. Mac is a general dentist in Plano Texas. His practice is focused on esthetic and restorative dentistry. He is a visiting faculty member at the Pankey Institute. Mac also lectures at meetings around the country and has been very active with both the Dallas County Dental Association and the Texas Dental Association. Currently, he is a student in the Naveen Jindal School of Business at the University of Texas at Dallas pursuing a graduate certificate in Executive and Professional Coaching. With Dr. Joel Small, he is co-founder of Line of Sight Coaching, dedicated to helping healthcare professionals develop leadership and coaching skills that improve the effectiveness, morale and productivity of their teams.

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Envisioning Your Dream

November 13, 2017 Edwin "Mac" McDonald DDS

Part of knowing yourself is knowing what you want. Is what you want crystal clear to you? Does it inspire you to action? Is it a powerful enough motivator that it can survive the resistance you will encounter in your pursuit of it? Do the people around you know what you want and why it is important to you?

These questions are just the beginning. They are also essential if you are going to move in the direction of your dreams.

Envisioning Your Dream

If you are not moving and seem stuck, then a powerful vision of your dream is both a requirement and a determinant. It is the spark to start your engine. Most of us struggle to gain a distinct understanding of what we truly want at any level, but especially at the deepest level.

A blind person wants to see. A lame person wants to walk. A person in pain wants comfort. There are no competing agendas nor is there any confusion about what is most important to them. That is what I mean by clarity and passion for the cause.

Leadership & Influence

Leadership is about influence. The most important person you will ever lead is yourself. You are influencing yourself 24/7/365. Knowing yourself and taking every thought captive toward becoming what you were meant to become is the most powerful weapon that you have. Use it.

The journey of a thousand miles begins with the first step. Here are several:

1. Reflect on what you would be doing with your life and career, if you knew that you couldn’t fail. Do whatever it takes to get into the mindset to let go and believe.

2. Secure the best expertise that you can find. Build a relationship of trust and intimacy with mentors. Begin a very detailed and guided examination of yourself. Listen, observe, and experience what happens to you in this process.

3. Trust yourself. Act on what you discover. Do it again.

4. Contact me and we will celebrate your successes!

This post is a continuation of the leadership conversation I started in my previous blog. Check it out here.

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Edwin "Mac" McDonald DDS

Dr. Edwin A. McDonald III received his Bachelor of Science degree in Chemistry and Economics from Midwestern State University. He earned his DDS degree from the University of Texas Dental Branch at Houston. Dr. McDonald has completed extensive training in dental implant dentistry through the University of Florida Center for Implant Dentistry. He has also completed extensive aesthetic dentistry training through various programs including the Seattle Institute, The Pankey Institute and Spear Education. Mac is a general dentist in Plano Texas. His practice is focused on esthetic and restorative dentistry. He is a visiting faculty member at the Pankey Institute. Mac also lectures at meetings around the country and has been very active with both the Dallas County Dental Association and the Texas Dental Association. Currently, he is a student in the Naveen Jindal School of Business at the University of Texas at Dallas pursuing a graduate certificate in Executive and Professional Coaching. With Dr. Joel Small, he is co-founder of Line of Sight Coaching, dedicated to helping healthcare professionals develop leadership and coaching skills that improve the effectiveness, morale and productivity of their teams.

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Leadership in the Dental Profession: Know Yourself

November 8, 2017 Edwin "Mac" McDonald DDS

For the student of the Pankey Philosophy, ‘Know Yourself’ is a familiar phrase. Dr. Pankey spoke often about understanding your own temperament, circumstances, and objectives. Those are the things that are usually known to us and the people around us.

Valuing the Deep Structure of Ourselves

Modern psychology might call that the surface structure of our thinking, feeling, and behavior. Knowing these things is critical to our decision making and moment-to-moment activities. Dr. Pankey was also a student of and eventually a master of the deep structure that is composed of our emotions and the memories from our life’s experiences that fuel those emotions.

Those emotions and memories are less well known to us and their impact is less appreciated by us. However, they are very powerful drivers of our current ways of thinking, feeling, deciding, and experiencing the world around us. The deep structure is the enormous part of the iceberg that is hidden underwater.

That part can represent great strength, endurance, and possibility. It can also be very unknown, dangerous, and limiting. How well we understand ourselves and what we do with that understanding will determine how much we limit our lives or whether we approach the limits of our human possibilities.

Using Personal Insight to Develop Leadership Skills

Twenty years ago, I did not know myself very well. I knew about my surface structure and very little about my deep structure. That knowledge got a huge jumpstart in a leadership workshop with Brian DesRoches, Phd.

Brian artfully blended the use of assessments, the teaching of contemporary brain science and modern psychology, as well as small group experiences to help each of us deepen and broaden our understanding of ourselves.

Subsequently, my professional coach has helped me to continue that development. Just as we rely on superb clinical teachers to develop our clinical skill sets, this kind of work requires the expertise of a trusted professional. That kind of helping relationship provides insights, observations, expertise, experience, and accountability.

Each of us needs this to see ourselves as we truly are. In my view, it is necessary to have professional expertise to grow your understanding of yourself. Knowing yourself is the foundation of change. You can’t start soon enough. There are no substitutes. It requires collaboration, intention, and patience.

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Single Occupancy with Ensuite Private Bath (per night): $ 355

The purpose of this course is to help you develop mastery with complex cases involving advanced restorative procedures, precise sequencing and interdisciplinary coordination. Building on the learning in Essentials Three…

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About Author

User Image
Edwin "Mac" McDonald DDS

Dr. Edwin A. McDonald III received his Bachelor of Science degree in Chemistry and Economics from Midwestern State University. He earned his DDS degree from the University of Texas Dental Branch at Houston. Dr. McDonald has completed extensive training in dental implant dentistry through the University of Florida Center for Implant Dentistry. He has also completed extensive aesthetic dentistry training through various programs including the Seattle Institute, The Pankey Institute and Spear Education. Mac is a general dentist in Plano Texas. His practice is focused on esthetic and restorative dentistry. He is a visiting faculty member at the Pankey Institute. Mac also lectures at meetings around the country and has been very active with both the Dallas County Dental Association and the Texas Dental Association. Currently, he is a student in the Naveen Jindal School of Business at the University of Texas at Dallas pursuing a graduate certificate in Executive and Professional Coaching. With Dr. Joel Small, he is co-founder of Line of Sight Coaching, dedicated to helping healthcare professionals develop leadership and coaching skills that improve the effectiveness, morale and productivity of their teams.

FIND A PANKEY DENTIST OR TECHNICIAN

I AM A
I AM INTERESTED IN

VIEW COURSE CALENDAR