Theresa Duncan from Odyssey Management has been one of the top 25 women in Dentistry, and for over 20 years, she has advised dental offices on how to correctly use insurance to their advantage and how to carry out a conversation about insurance.

Why? Because one of the biggest barriers to patient conversion is fear about how much it is going to cost.

Her book, ‘Moving Patients To YES!‘, doesn’t help only insurance dependent dental offices. It also helps insurance independent or blended practices have easier conversations about nonparticipation and out-of-network services.

The latest trends she is reporting will set you on the edge of your seat, because just when you thought it couldn’t get any worse, it has. And, this brings us back to the consideration that nonparticipation or getting off of plans might be best for you.

In a recent conversation, Duncan reported there are big changes being made in plan designs and how patients are getting their information. The plans are so difficult to understand that the front office of the dental practice is put in the spot of having to translate them. Patients get their plans and don’t understand what they mean. The plans are confusing even to professional insurance coordinators.

Patients are paying more for their benefits, so they are expecting to get more, which is unfortunate because dentists can’t deliver more. Duncan is seeing a lot more deductibles. The upshot is that more employees are opting out of dental benefits.

Dental practices, especially solo practices, now have less power to negotiate with insurance plans.

In the last twenty years, dentists have gone from “laughing at plans to getting on plans,” even rushing to get on them. And then, reimbursement got pushed down. The average dentist (according to the last ADA numbers) will participate in 8 to 10 plans, but Duncan sees the trend is now swinging back towards being selective and getting off of plans. Many dental offices are happy being in 3 to 4 plans. They don’t want to deal with plans that are costing them too much in revenue and time.

If you drop plans (or have never participated in plans), it doesn’t mean you lose patients, says Duncan. It means your team needs to be highly skilled at having conversations with patients when the topic of insurance arises.

In the Pankey Institute’s Invisalign focus course, course leaders invite you to consider the ways in which Invisalign can be used to enhance what you do for patients on a daily basis.

One of the most significant benefits to be gained from Invisalign is achieving a more optimal environment for eliminating gum disease and maintaining periodontal health. Another is the preservation of natural tooth structure.

In my position as Director of Content for Patient Prism Academy (at www.patientprism.com), I work daily in helping dental teams communicate with their patients and prospective patients, and sometimes even among themselves. Knowledge translation is my strength. I’ve made it my business to know what patients want to know. The following information is provided in a form you can easily include in your treatment presentation when discussing dental alignment with your patients.

You know this, but I remind you here. The ideal candidate for aligner treatment is not limited to esthetic cases. Your patients who are battling gum inflammation and inflammatory diseases such as diabetes and CVD, or your patients whose teeth are worn, chipped, crazed, or perhaps even mobile, will be receptive to this particular discussion.

They Just Don’t Know

The ADA has told us that, although 75% of adults (80% of adults over age 65) have some form of gum disease, only 60% have any significant knowledge about it. It’s not surprising, then, that even fewer have an understanding of the association between their dental alignment and the health of their teeth, their dental alignment and the health of their supporting bone and gum tissue, and their dental alignment and their systemic health.

Your Patients Want to Know What Studies Have Shown

• Gum disease has surpassed tooth decay as the leading cause of tooth loss.
• Plaque accumulates more where teeth are crowded.
• Where teeth are crowded, more types of harmful oral bacteria are present in the plaque below the gum line.
• When teeth are crowded, there is increased risk for development of periodontal disease and tooth loss.
• When teeth are crowded, there is increased risk for chronic gum inflammation.
• Even low grade chronic inflammation harms periodontal tissues and systemic health.
• Crowded teeth, in combination with any of the following, increases the patient’s risk of gum inflammation, periodontal disease, and systemic diseases:
  • Tobacco use
  • Diabetes
  • Heart disease

This is to say that, if more than one of these factors is present, the risk to health is even more.

• Gum disease, chronic or acute, exacerbates (makes worse) cardiovascular disease and diabetes.
• Poorly aligned upper and lower teeth put abnormal force on each other. Over time or suddenly, this abnormal stress wears down, chips, or creates cracks in precious dental enamel. The stress can also weaken root support, inflame periodontal ligaments and nerves, and result in loose teeth (teeth that wiggle).

Your Patients Also Want to Know

• Battling gum inflammation, periodontal disease, and systemic disease can all become problematic due to crowded teeth. Until teeth are aligned properly, the personal cost can (will) grow in terms of the extent of treatment needed and the time and expense required for treatment to restore health and quality of life.
• Additional benefits of Invisalign treatment will be a more esthetic smile and proper tooth spacing for restoration of damaged teeth (and replacement of missing teeth if one or more teeth are missing).

Feel free to copy any of this to an information sheet to utilize in your consultations. Because your patients view videos fed from YouTube via your social media, I encourage you to use these bullets to organize your thoughts to prepare a video presentation for patients.