Exceptional service is more than just a set of benchmarks we strive to reach in the dental practice daily. It’s a philosophy that steers the ship, drives everyone on the team to seek greatness. As such, it can’t be a mandate handed down to your team. It has to go deeper than that.

There are three things you can do that will enable your team to embrace and embody exceptional service. Remember, it must be natural to them, instead of forced, if the impression they give is to come across as genuine.

3 Steps to Truly Exceptional Service

1. Be a Good Role Model

This may seem too simple to work, but it’s like magic. Model exceptional service and your team will inevitably follow suit. Set an example that also sets the tone for your dental practice as a whole. Go out of your way to surprise patients with how good your service can be.

It’s easy to expect greatness from others while not putting the same pressure on yourself. Walk the talk. Live an unbridled excitement for patient care that’s completely clear of resentment toward their demands or needs.
Choose quality and excellence in every way you can, whether that be in your stationary, your lab, or even the drinks you have in the waiting room.

2. Hire People Who Go the Extra Mile

During your hiring process, make an effort to find team members who inherently want to go above and beyond. They should have a personality intent on always taking success to the next level. It’s not as difficult to sense this in an interview as you might think.

Ask the interviewee what they consider an exceptional doctor’s office experience. Go even further and ask them to talk about their own experience providing care beyond expectations. Then, ask why they did this. Use your own intuition to decide what their story means about them.

3. Reward Exceptional Actions